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ShrinkWatch

Crowdsourced Shrinkflation Detection

A crowdsourced platform that detects shrinkflation — helping consumers verify that products are genuinely shrinking. Scan, report, and track product size changes over time.

$8.2B total addressable market
Target: 50K users by month 6
192K r/shrinkflation community
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Companies Shrink Products Quietly

Brands reduce product sizes while keeping prices the same. Consumers have no reliable way to track these changes or verify their suspicions.

Stealth size reductions across CPG

No consumer tracking tools exist

192K+ Reddit users discussing the problem

Scan, Report, Verify

Crowdsourced product scanning with auto-generated shareable viral receipts. Premium tiers add alerts, price calculators, and API access for journalists.

Product scanning and database

Auto-generated shareable cards

Size change alerts and reports

API access for journalists and researchers

Built For

Price-conscious consumers who want transparency on product sizing.

Everyday grocery shoppers

Consumer advocates and journalists

CPG researchers and brands